Pitching

 

As seen in the video, an effective way to pitch an idea that will draw attention and possibly close a deal is structured with key ideas. First is getting to the point fast, this demonstrates the focus that the person pitching the idea has and that they mean business. After, the pitcher must establish the need, which is why they need help from another party and how they are going to fit in. Along with this there is presenting the structure of the pitch, because doing this validates that the idea is organized and professional. The next key feature is a very important one, which is identifying who your competition is and what you are going to do to have an advantage on them and attract customers. Lastly, smart pitchers will include introducing their team, brining comfort to and bonding with the who is being pitched to. In conclusion, the reason I chose this video from Dragon’s Den is because the person in the video demonstrated all these key ideas for how to properly pitch an idea that would be effective in drawing people in.